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Why businesses in 2018 need to have a mobile application

criffel - January 3, 2018 - 0 comments

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on a tear as of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey.  Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. Americans now spend more time looking at their mobile phones than they do watching television.

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions.  Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

With increased engagement comes increased action. Mobile apps are far ahead of other mediums when it comes to driving targeted action from users. Whether you want users to buy a particular product or sign up for a new service, mobile apps are your best chance. Why? Mobile and tablet screens generally offer less real estate than a laptop or desktop computer. This constraint can work as an advantage delivering pared-down versions of existing websites designed to elicit precise user movements.

With criffelApp, our top-notch feature, we offer to create an application for your store, at the price which is included in the Platinum Plan.
Having an app does not have to break the bank, and criffel tailored the app development to suit every new business owner starting their own Shopify store.

Contact criffel and get started on your dropshipping journey today!

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